Episode 4

David Soto — The ruler is always straight.

David Soto: graphic designer for fashion and a letterer. In this episode, I talk to a long time friend, who has created quite a following for himself on Instagram. David continues to connect with his 20k+ followers by establishing an open dialogue with like-minded type aficionados.

"Instagram … that's basically my second portfolio. I have gotten more work using my Instagram page that with my regular portfolio. It's because I am able to share my process."artist… and, no one can take that away from you." — David Soto,

I get the inside scoop on what self-propelled him to dig back in and re educate himself on the ins-and outs of custom lettering. He discusses the frustration of searching for the “right” typeface to now being able to create what is in his sketch book exactly. He also finds ways to keep client relationships open and intact while not overextend himself. But some of the most valuable advice Davis shares is about building his brand and the role of consistency: Be consistent in what you post. Be consistent in when you post. Be consistent in how you engage with your audience.

And above all, don't force it, be authentic — building a brand, like good design— takes time. SHOWNOTES / LINKS

AIGA/NY Mentoring program
@aka.dope
Jessica Hische - Daily Drop Cap
Microsoft Outlook
Instagram 30 #hashtags limit
Apple Pencil
iPad Pro
Adobe sketch
Where else to find David: on Instagram on Facebook on LinkedIn

Visit the Works in Process website for more on this episode: http://wip.show/episode/wip-04-david-soto

About the Works in Process Podcast:

A podcast series by George Garrastegui, Jr. — designer, educator and creative catalyst. Works In Process is a collection of discussions that exploring and demystify the creative process. I interview creative individuals to highlight and gain more insight into the way they work and the projects and/or products they produce.

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